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![The AXO IN FABULA exhibition of Cappellini](https://www.dimensione3.com/images/story-virtual-tour-per-cappellini-axo-in-fabula.webp)

02 July 2023

# The AXO IN FABULA exhibition of Cappellini

## Virtual reality to communicate value projects and amplify the impact of the brand

In 2021 [Cappellini](https://www.cappellini.com/it) launches AXO IN FABULA, an idea of great cultural value that combines design and themes of social interest, and entrusts to **Dimension** the realization of **virtual tour** the Milan showroom scenario of the initiative.

The project, which investigates the theme of socio-cultural regeneration, represents the new chapter of the story Cappellini created together with the designer **Elena Salmistraro** and finds its protagonist in AXO, a nice salamander of fabric realized, as it once did, re-assembling and regenerating textile scams, to give life to a series of unique pieces, design objects born from collaboration with the [ALICE Cooperative](https://www.cooperativalice.it/), promoter of “Ethically made in Italy”, the first chain of the made in Italy guaranteed WFTO (World Fair Trade Organization).

With AXO IN FABULA continues the proposition of **a design with high social value**, which focuses on the impact of the textile industry in the community and, with a path of abstract works set up in the showroom of Santa Cecilia, tells the concept of change and regeneration.

An important operation, whose visibility has been amplified by **digitalization of the Milan showroom**. Thank you **virtual tour** created by Dimensione3, the design brand has been able to amplify the communication power of the project making available **online and all its communication channels**  the possibility to immerse yourself virtually in the setting of AXO IN FABULA and observe every detail of a symbolic and surreal path.

Enter the [Showroom Cappellini tour | AXO IN FABULA.](https://tour3d.dimensione3.com/cappellini-axo-in-fabula)

Use our [Gallery](https://www.dimensione3.com/en/clienti) and discover all virtual tours made for the industry **Arredo**.